Viseart Theory IV Palette – Amethyst

Last Christmas I was lucky enough to receive a palette that’s been on my wish list for a while – Viseart’s Amethyst Theory palette!  Ever since I saw Emily Noel review this palette I knew I needed it – I love purple shadows but they aren’t always the easiest to find.  Emily gave it a rave review but how do I feel about it?  Keep reading to find out!


From Beautylish:

“04 Amethyst is a curated collection of warm and cool purple hues in matte and shimmer finishes inspired by the radiance of February’s birthstone.

Bring out your inner makeup artist—even when you’re on the go. Each pocket-sized palette features six harmonious shades of high-pigment eye shadow designed to blend seamlessly and stay all day.”


$60 CAD / $45 USD for 0.42 oz / 12 g.  Includes 6 eyeshadows – 3 matte and 3 shimmers.


  • Tarteist™ PRO to go Amazonian Clay Palette (6 x 0.03 oz/ 0.86 g) – $30 CAD  / $23 USD
  • Tarte Tartelette Tease Palette (6 x 0.03 oz / 0.86 g) – $30 CAD / $23 USD
  • Lorac Pro Matte Palette ( 0.14 oz / 4 g) – $35.75 CAD / $28 USD
  • Urban Decay Naked Petite Heat Palette ( 6 x 0.04 oz/ 1.3 g ) – $36 CAD / $29 USD
  • Viseart Petite Pro Palette (0.28 oz/ 5.9 g) – $38 CAD / $30 USD


Talc, Mica, Calcium Aluminum Borosilicate, Zinc Stearate, Octyldodecanol, Myristyl Lactate, Octyldodecyl Stearoyl Stearate, Isononyl Isononanoate, Silica, Calcium Sodium Borosilicate, Tin Oxide. May Contain (+ -): Titanium Dioxide (77891), Iron Oxides (77491, 77492, 77499), Blue 1 (42090), Carmine (75470), Black 2 (77266), Mica (77019), Ferric Ferrocyanide (CI 77510).


The packaging on this palette is super compact; it’s made of a sturdy cardboard with a magnetic closure.  It folds out flat lengthwise but can also be folded back into an “easel” as shown here, which I’m not too fond of because it doesn’t lay flat.

I think these palettes are fantastic for travel – they are lightweight, compact and sturdy.  The Amethyst palette might not be the most versatile shade-wise but they do offer 5 other palettes with more neutral shades.  Although I haven’t tried it, it does appear that you could remove the pans from the palette and likely swap them with pans from other Theory palettes which is a nice touch.


No noticable scent.


  • Cruelty-free
  • Silicone & mineral-free
  • Made in Paris


Swatches of the complete palette

The matte shades:

  • Top: Pale rosy pink
  • Middle: Medium-toned mauve
  • Bottom: Medium-toned plum

The shimmer shades:

  • Top: Shimmery pale lilac
  • Middle: Glittery rose gold
  • Bottom: Shimmery deep plum


Given the rave reviews that Viseart palettes and shadows receive I fully expected these to be soft and silky and highly blendable.  I personally found the shimmers to be the standout of the two formulas; super soft, silky, smooth, easy to blend, etc.  One area they did lack in was buildability (is that a word?) – you can’t really build them up past initial application.  However, they are quite pigmented so that’s not a big deal.

The mattes were a slightly different story.  While they do blend easily, I’d describe the formula as pretty dry and slightly powdery, which surprised me.  The dryness of the shadows is what attributed to the horrible swatches above; thankfully they apply way better on the eye than they swatch.  I personally find them extremely pigmented and extremely true to colour – the colours you see in the pan translate to the eye to a tee.  Unlike the mattes, these do build up quite nicely.

I did experience fallout with both formulas – that never bothers me but for reference I’d put them on par with Lorac shadows in that respect.  I get in around 7 hours in before I start seeing some subtle signs of fading (note I pair all shadows with my beloved Too Faced Shadow Insurance Primer).

My favourite shadows are the middle mauve matte (a perfect crease shade) and the top lilac shimmer (it’s so pretty!), with my least favourite being the middle shimmer shade, there’s a lot of glitter and fallout associated with this one.


All-in-all, I really like this palette – I think it’s a perfect option for any purple-shadow lovers out there.  There’s nothing really like this palette out there (at least that I can find) but I don’t think the shades themselves are particularly unique, so you could likely dupe them or create a palette that’s pretty similar to it.  The quality is good but I think you should love wearing purple to find the value in this palette – I personally don’t think I could justify this price tag for their neutral palette, for instance.  If I were going to purchase another Viseart palette, I’d go with something like their Golden Eye palette which isn’t as compact but offers a better value overall.

Have you tried any of Viseart’s palettes?


  1. jodi says

    I’ve never tried anything from Viseart. It is too bad that it didn’t perform as expected, because the shades look beautiful!

  2. stashy says

    I have read that people mention the Viseart mattes require more of a patting motion than how we normally apply eye shadows with a swiping motion. I have the Neutral Matte palette sitting in my untrieds pile… guess it’s time to bust that open! I’m curious how I will get on with it…

    I’m so drawn to these 6 pans Theory palettes from Viseart – I love that you can take the individual pans out. I want this Amethyst one and the Cashmere one. I guess it all depends how I like the formula first.

    • prettyrufflife says

      I can’t believe you haven’t tried your Neutral Mattes palette yet – I’m dying to try one of those but I can’t get past the price tag!

      That’s interesting about the patting motion, I can’t recall if I tried it that way but I’ll have to test that out.

      I saw on Instagram that they just released two new Theory palettes – one is very warm-toned and I can’t remember what the second one was but they both looked pretty. They’re so tempting…

  3. Robyn says

    This palette looks so beautiful! I also love purple eye shadow. I just ordered my first Viseart palette the other day (Petit Pro 2) so I’m anxious to see how I like the formula.

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