John Frieda Luxurious Volume Core Restore Haircare

Back in January I qualified for a John Frieda GlamSense campaign – their Luxurious Volume Core Restore HaircareCollection to be exact.  I was sent the Shampoo, Conditioner and Volumizer from this brand new line.  Some of its claims include:

  • Infusing fine hair at the core with a unique protein formula
  • A clear conditioner weightlessly detangles hair
  • Immediate transformation from within.  2X Strength.  2X Volume

Being of the fine-haired variety, I was pretty excited to receive this line and try it out.  I’m always switching up my shampoos and conditioners, looking for one that’s going to magically transform my hair from flat and fine to thick and voluminous.  I think that’s probably an unrealistic expectation but it’s always worth a try, right?

I’ve been using this line steadily since January so I’ve had time to evaluate how they work and if they live up to their claims.


Fine hair lacks the protein necessary for strength, body & the power to hold a style.

Strengthen fine hair to maximize volume & vitality. Core Restore Shampoo, with Protein-Strength Complex, brings protein-deficient hair into balance by unlocking a new level of touchable volume.

Directions: Gently massage into wet hair and rinse well. Follow with Luxurious Volume Core Restore Conditioner.  Safe for colour treated hair.

This shampoo has a pleasant fruity scent which I enjoyed.  It wasn’t too thick or too thin and lathered well; basically it seemed to do exactly what a shampoo should do.


Fine hair lacks the protein necessary for strength, body & the power to hold a style. Unlike traditional conditioners, Core Restore Conditioner features an innovative, clear formula with Protein-Strength Complex. Without heavy ingredients, it detangles and weightlessly absorbs into hair without coating it. For hair infused with body and strength for a new level of volume.

Directions: Apply throughout wet hair after shampooing with Luxurious Volume Core Restore Shampoo. Rinse well. Safe for colour treated hair.

Now this was different – have you ever seen or used a clear conditioner before?  I haven’t and it’s definitely an experience.  This has the texture of a really light hair gel – which promptly transported me back to my late elementary/early junior high days where I used to slather gel into my bangs and comb them into a wave shape…#facepalm.  This had a similar fruity scent to the shampoo but it was the light version of it.


  • Transforms hair to maximize strength for volume
  • Fine hair lacks the protein necessary for strength, body & the power to hold a style.
  • Weightlessly transforms fine hair from within. Maximize volume & vitality with each use with this heat-activated volumizer, with Protein-Strength Complex. Progressively strengthens the hair fibre for long-lasting, natural-feeling style.
  • Strengthens & transforms hair with each use.

Directions: For best results, start with Core Restore Shampoo & Conditioner.  1. Dispense 3 pumps of product and apply to washed, towel-dried hair. Apply throughout. Use more or less depending on hair length and thickness.  2. Comb through to distribute. Do not rinse out.  3. BLOW DRY to activate. Then style as desired.  Use each time you wash your hair.

I’ve said this before – I don’t use cream products on my hair, they just never seem to do anything but weigh it down.  This was a fairly lightweight cream however so I threw my preconceived notions out the door prior to using it.  It has that typical styling product smell – no fruity scent here.


When trying out a new hair care line for the first time, I always follow the directions noted on the packaging to gauge the full experience..even if it says to apply 3 pumps of a styling product when I know that’s going to be way too much.  I even blow dried my hair to test out the Volumizer (lately I’ve just been letting my hair dry).  I also skipped adding the mousse that I usually use.  My hair felt very smooth, silky and clean but it was also pretty flat and oilier than usual the following day, which I chalked up to the overuse of the Volumizer.

The next time I washed my hair I used a bit less conditioner and one pump of Volumizer.  I also incorporated my mousse back in. My hair was still as soft and silky but not as oily the following day and it definitely had more volume. I tried it without the Volumizer and I didn’t notice any difference;  I also tried using the Condition First, Shampoo Second (read more about that here) method but there was no noticeable difference with that either.

Does it deliver on its claim of 2X the volume and 2X the strength?  I haven’t really noticed any difference in terms of strength but I kind of find that hard to measure – that might be more a of a long-term benefit.  I do feel it’s on par with other volumizing shampoos I’ve used, which is great because I’m pretty selective about which ones make it into my rotation .  As I’ve said before though, I never rely on shampoo and conditioner to add volume to my hair. I always need a styling product or two to accomplish that; I actually might pick up their Perfectly Full Volumizing Mousse the next time I need mousse.

Would I purchase it on my own?  Yes!  It does what I need it to (cleans and conditions my hair) and I appreciate the fact that it says it’s safe for colour-treated hair (not always easy to find!).  It’s also quite reasonably priced – it retails for about $8-9 CAD.  I probably wouldn’t purchase the Volumizer though, I didn’t really feel like that did much.

What’s your favourite hair care line?  Let me know below!

Thank you to GlamSense and John Frieda for giving me the opportunity to give the Luxurious Volume Core Restore Collection a try!

Disclaimer:  These products were sent to me for review purposes but all opinions are my own.


    • prettyrufflife says

      It’s really different – I’d definitely recommend giving it a try if you have fine hair! 🙂

  1. Chris says

    I love the packaging of these! Will look out for them in the store – the clear conditioner sounds really interesting. I don’t think I’ve tried John Frieda hair stuff for ages!

    • prettyrufflife says

      Me too – turquoise and teal are some of my favourite colours.
      The conditioner is really interesting – the more I use it the more I like it! 🙂

    • prettyrufflife says

      Thanks Christine! I just went and read your review too! Happy to see we both loved the line! 🙂

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: