Review: SoftLips Luxe & CUBE Lip Balms

Softlips Luxe Lip Balm

If there’s one beauty product I cannot live without, it’s lip balm.  My lips are chronically dry and I suspect I have a mild case of lip balm addiction (this is a real thing – google it!) as I feel a little panicky when I’m without some kind of moisturizing lip product.  It’s a rare occurrence for me not to have a lip balm on my person.  So I was pretty pumped to hear that I had qualified for the Soft Lips campaign through Chickadvisor’s Product Review Club.  When I received the package I was pleasantly surprised to see I had been sent 2 flavours from their new CUBE line, and 2 from the Luxe Line, plus a cute little makeup bag!

A quick note about Chickadvisor – if you’re a Blogger in Canada or the US and you haven’t yet signed up with them yet, I’d highly recommend it! I’ve had several great opportunities to review full-sized products through them and I really appreciate their process.  Basically I receive emails once or twice a month regarding product review opportunities and I get to decide if it’s something I’m interested in or not.  If so I complete their survey and then keep my fingers crossed and await notification.  If I’m selected, I usually receive the products within a few weeks and am given a reasonable amount of time to write a review on the Chickadvisor site.  There’s no obligation for me to write a blog post on any of the products I’ve received but I always do because they make for great blog topics.  Also, I’m just raving about them because I truly do think they’re a great resource for us Bloggers – they didn’t ask me to do this!

Softlips CUBE Lip Balm

Anyway, back to the lip balms; as mentioned, I received 4 Softlips balms in total – 2 from the Luxe line and 2 from the CUBE Line. First let’s look at the claims of the CUBE lip balms:

CUBE lip balms are described as sleek, stylish and sophisticated in design and are uniquely formulated with a Lip Perfecting Technology that blends 5 lip loving benefits into 1 to give beautiful, luscious looking lips.  The formula hydrates with shea butter, while anti-oxidant-rich ingredients Vitamin A, C & E work to replenish lips.  With one glide it smoothes away roughness, leaving a soft and silk-like texture on the lips.  It has a long-lasting moisture barrier that protects against further dryness, while natural olive extracts add a touch of shine leaving behind a perfect radiant finish.  Gluten & cruelty-free.

Those are some serious claims for a lip balm! 🙂

First up, I must say, I love the packaging on these!  They’re made of a thick, clear plastic and each flavour has a different colour base.  Despite being made of a sturdy plastic, they are relatively light and could easily be tossed in your purse.  But because they’re so cool looking, they also display nicely on your makeup vanity or nightstand.

I was also a huge fan of the Berry Bliss flavour that I received; it smells so good that I could almost eat it.  It reminds me of some kind of candy or drink from my childhood – it’s sweet and fruity and just delicious.  I also received the Fresh Mint flavour, which is a classic but mint is never my first choice – I always go for the fruity or sweet flavours.

I can’t say I’m really a fan of the dome shape of these balms; I always prefer lip balms in stick/tube form.  Mainly because I always end up getting the product not just on my lips, but around my mouth.  This can cause breakouts on my super-sensitive skin, so I always have to be super careful when applying these types of balms,  and avoid using them before bed or prior to eating or drinking when the product can easily stray from my lips.

On the bright side, these are super moisturizing.  The formula is creamy and silky and my lips have never felt so moisturized and hydrated.  I didn’t really feel like they added any extra shine compared to any other lip product I’ve used but my lips definitely felt smoother.

Softlips Luxe Lip Balm

Now on the Luxe line and it’s claims:

Sleek, stylish and sophisticated in design, Softlips Luxe is uniquely formulated with a Lip Perfecting Technology that blends 5 lip loving benefits into 1 to give you beautiful, luscious looking lips.  Can be used alone or as a lip conditioning base before applying lipstick.  Gluten and cruelty-free.

The claims here are a little more simple but I actually think they deliver on them very well!  This lip balm is lighter and thinner and therefore not as intensely moisturizing when compared to the CUBE formula.  However, it works REALLY well under lip products, particularly my NYX Soft Matte Lip Creams.  I really struggle with wearing liquid lipsticks but these made them much more bearable and comfortable for longer.  They just leave a nice thin layer of moisture on your lips which is exactly what I’m looking for in an everyday lip balm.

I also really appreciate the packaging on these; they are also made with that same thick, clear plastic with a coloured base that corresponds to its flavour.  These mimick a lipstick tube and I LOVE that – it makes applying these precisely so easy.

As mentioned I received two flavours of these as well – Creamy Coconut and Silky Shea.  I liked both flavours, although I preferred the coconut because I love coconut anything.  The Shea was nice too – it had a very light, sweet scent and I don’t know how to describe it except to say it was more than pleasant.

So what’s my verdict on these?  As much as I like the CUBE balms, I don’t see myself repurchasing them simply for their domed shape.  However, I would definitely re-purchase either of the Luxe balms.  I think they are perfect as an everyday lip balm and great to store in your purse, car, desk, etc.  Note that they are both devoid of any colour so they both can work well under any lip product.

Softlips CUBE and Luxe lip balms retail for $4.67 although prices can vary based on retailer.

Special thanks to ChickAdvisor and Softlips for sending me these products to try!  These products were sent to me for review purposes but all opinions are my own.


  1. stashy says

    I’ve eyed the cube ones – I’m a sucker for those shapes. I feel like they cover my lip surface faster or something. And they’re just so darn cute! BUT, I do think the lipstick tube shape is probably better for the purse – I’ve never seen these in the stores before. I’ll have to look for them, esp that coconut one (I love coconut anything too).
    I should sign up with Chickadvisor…

    • ClassicMaggie says

      I wish they made the berry flavor in tube form – I’d stockpile that one. I found these a million times better than the eos balms I’ve tried in terms of moisture plus I think they’re cuter. Might be worth a try for you!

      Thanks for reading! ❤️

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